Page 224 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 1)

11/3/25, 8:26 AM Ministry of Economy and Tourism, Expo City Dubai launch UAE’s first Green Innovation District - Eye of Dubai
Terra – a LEED Platinum-certified building, designed to be net zero for both energy and water – exemplifies best practice in
sustainable building design and is Expo City’s hub for biodiversity and conservation. Pioneering initiatives focused on
preserving and sustaining our planet, it has partnered with the International Union for Conservation of Nature Species Survival

Commission (IUCN SSC) to establish the world’s first Centre for Species Survival dedicated to fungi. It is also the regional
office of Jane Goodall’s Roots & Shoots programme – a global environmental, animal welfare, and humanitarian youth
outreach initiative.

In addition, Expo City’s city-wide testbed provides a real urban environment to trial and scale nature-first ideas with global
impact, creating competitive advantages for businesses by boosting resource efficiency and supporting innovation and
collaboration. Many companies focused on clean energy and decarbonisation – including ENGIE, Siemens Energy, Nestlé, DS
Energy, Carbon Assurance, Carbon Standard and DNV – have already established operations in the city.

The landmark initiative was announced at the Asia Pacific Cities Summit and Mayors’ Forum, held at Expo City Dubai, which
gathered mayors and city leaders from more than 350 cities and provided a platform to introduce major projects enabling

governments and businesses to unlock trade and investment opportunities to build more sustainable cities.

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