Page 3 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 1)
P. 3
PR REPORT
Ministry of Economy & Tourism
October 2025
23 Press Releases were issued for Ministry of Economy & Tourism
4 Media Invites were made for Ministry of Economy
19 Speeches were prepared for Ministry of Economy & Tourism
7 Statements were prepared for Ministry of Economy & Tourism
4 Interviews & Articles were conducted for Ministry of Economy
50 Event Media Coverages were conducted for Ministry of Economy
46 Content Development were made for Ministry of Economy & Tourism
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 31,146,400
*Arabic Total Value of Spend 1:4 AED 124,585,600
English Total AED 12,963,200
*English Total Value of Spend 1:4 AED 51,852,800
TOTAL AED 176,438,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
