Page 394 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 1)

10/29/25, 2:01 PM UAE–Africa Tourism Investment Summit Highlights Tourism’s Role As Key Driver Of Economic Transformation - UrduPoint
The panel featured Duncan O’Rourke, Chief Executive Officer, MEA APAC,

PM&E, Accor Hotels; Khalid Anib, CEO of Abu Dhabi National Hotels; Adrian

Messerli, President of Hotel Operations, EMEA at Four Seasons; and Neal Jones,
Chief Operating Officer – Europe and Africa, EMEA OPR, Global Leader – Design

Hotels, Marriott International.

The sessions concluded with a ministerial panel titled “Scaling Stories: How

African Nations Are Redefining Tourism for Growth.” Tourism

ministers from various African countries discussed future plans and strategies to
diversify visitor experiences and open new destinations for investment.

The session featured Amadou BA, Minister of Culture, Handicrafts and Tourism of

Senegal; John L. Ololtuaa, CBS Principal Secretary, State Department for

Tourism, Republic of Kenya; Dr. José Luís Sá Nogueira, Minister of Tourism &
Transport, Republic of Cabo Verde; and Siandou Fofana, Minister of Tourism and

Leisure, Republic of Côte d’Ivoire.

The ministers underscored that Africa is reshaping the global tourism landscape

through flexible policies, investment incentives and regional cooperation
programmes that strengthen its competitiveness as a global destination for

sustainable tourism.

The panelists concluded by emphasising the importance of reintroducing Africa as

a tourism brand through digital promotional campaigns across the continent, and

improving data and analytical insights to measure tourist flows, satisfaction
indicators and the sector’s socio-economic impact, enabling more effective policy-

making for driving sustainable tourism growth.

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