Page 554 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 1)

10/28/25, 10:36 AM ttnworldwide.com/ArticleTA/329679/Tourism-makes-up-10pc-of-global-economy-but-faces-challenges-Al-Nowais
Citing a report from the World Travel & Tourism Council (WTTC), she noted that the sector grew by 8.5% in
2024 compared with 2023, and by 6% compared with 2019.

Al Nowais stressed that these figures reaffirm tourism’s role as a key driver of sustainable economic growth,

highlighting it as one of the most dynamic sectors in attracting both domestic and foreign investment.

She underlined that the strength of the sector lies in its ability to deliver direct economic and social benefits to

destinations and host communities, while also playing a vital role in job creation, supporting local businesses,
increasing revenues for both the public and private sectors, and advancing the economies of developing and

developed countries alike.

In a related context, Al Nowais pointed out that the tourism industry is currently undergoing a pivotal phase
amid unprecedented global challenges, notably climate change, rapid technological advancement, and
geopolitical shifts.

She emphasised that this reality calls for agile, forward-looking leadership capable of fostering innovative and

collaborative solutions aimed at redefining the future of sustainable and responsible tourism.

Concluding her statments, Al Nowais praised the UAE’s model, affirming that the country offers a world-
leading example in developing an integrated and sustainable tourism ecosystem.

She commended the UAE’s ambitious strategies and pioneering initiatives that have cemented its global
standing as a destination distinguished by innovation and sustainability.

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