Page 593 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 1)

10/28/25, 8:46 AM Dubai’s Expo City Wins Highest Sustainable Tourism Mark
The certification will be formally presented during the inaugural Sustainable Destinations Forum, set to take place at
Expo City Dubai from October 28–29. The event, co-hosted with Green Destinations and in partnership with the
UAE Ministry of Economy and Tourism, will bring together leaders and innovators from across the globe to
advance sustainable tourism practices.

At the heart of Expo City’s sustainability efforts is Terra, the city’s flagship sustainability pavilion. More than just an
architectural marvel, Terra functions as a living classroom for environmental awareness, featuring net-zero design,
nature-based solutions, and educational programs that inspire action. It also hosts the world’s first International
Union for Conservation of Nature Centre for Species Survival (CSS) dedicated to fungi, along with the Jane Goodall
Roots & Shoots regional office, promoting conservation and youth engagement.

Expo City’s master plan has been developed with people and the planet in mind. Its design ensures easy
accessibility, green mobility, and open public spaces. The city has earned WELL Community pre-certification, the
first in MENA to achieve it, emphasizing health and wellbeing. It is also pre-certified Platinum under the LEED
Cities and Communities standard — the highest rating possible for sustainable urban development.

The upcoming Sustainable Destinations Forum will gather city leaders, tourism boards, investors, and sustainability
experts from around the world. Set at The Nexus, an ISO 20121:2024-certified venue, the forum will explore how
responsible tourism can drive both economic opportunity and environmental preservation. Discussions will spotlight
data-driven sustainability, local leadership empowerment, and green innovation in travel and hospitality.

As Expo City Dubai takes this significant step forward, it reinforces the UAE’s growing reputation as a global leader
in sustainable tourism — proving that cities of the future can be both thriving destinations and guardians of the
planet.

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