Page 104 - MOE ENGLISH PR REPORT - FEBRUARY 2024 ( International)

2/29/24, 3:02 PM Small Business - Cordele Dispatch | Cordele Dispatch
Audience of World's Coolest Winter campaign 2024

The 4th edition of the World's Coolest Winter campaign targets citizens, residents, and tourists
in the UAE, as well as visitors from other countries. The new edition will involve the

dissemination of numerous media and marketing content across various media platforms and
social channels to promote its goals and effectively showcase the top winter tourism
destinations in the country. It will also spotlight unique experiences, entertainment activities,

and the best adventures across the seven emirates.

The last edition of the campaign showcased various tourism, natural, and entertainment
attractions and experiences across the UAE. It yielded substantial economic benefits for

domestic tourism, with hotel revenues reaching AED 1.8 billion, up 20 per cent compared to
the second edition of the campaign, which amounted to AED 1.5 billion.

UAE tourism sector performance in the first nine months of 2023

H.E. Bin Touq confirmed that the UAE's tourism sector continues to excel, thanks to the
visionary leadership's focus on its development. This vital sector is considered one of the

strategic pillars for building the economy of the future and transitioning towards a new
economic model.

The Minister of Economy said: "The revenue of hotel establishments in the UAE has surged to

AED 32.2 billion from January to September 2023, marking a 27 per cent growth compared to
the same period in 2022. Additionally, the number of hotel guests in the seven emirates of the
UAE reached 20.2 million during the first nine months of 2023, up 12 per cent from the same

period in 2022. Meanwhile, the hotel occupancy rate hit 75 per cent in the first nine months of
the previous year, reflecting a six percent year-over-year growth." His Excellency highlighted

that these indicators play a crucial role in achieving the national target set by the 'We the UAE
2031' vision to elevate the sector's contribution to the UAE's GDP to AED 450 billion by the

next decade."

Read the full story here: https://www.24-7pressrelease.com/press-release/508538/uaes-tourism-
sector-maintains-its-exceptional-performance-in-light-of-visionary-leadership

Press Release Distributed by 24-7Pressrelease.com

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