Page 113 - MOE ENGLISH PR REPORT - FEBRUARY 2024 ( International)

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UAE's tourism

sector maintains

its exceptional

performance in

light of visionary

leadership

24-7 Press Release Newswire
Friday, February 16, 2024 at 12:00pm GMT+4

Hotel establishments in the country generate AED 32.2 billion in revenues in first nine months of
2023, marking 27 per cent growth

DUBAI, UAE, February 16, 2024 /24-7PressRelease/ -- The UAE launched the fourth edition of
the domestic tourism campaign, titled 'World's Coolest Winter 2024,' under the theme

'Unforgettable Stories.' The initiative is part of the country's domestic tourism strategy, with the
goal of developing an integrated domestic tourism landscape.

The latest edition of the campaign aims to boost domestic tourism and attract tourists from around

the world to enjoy the winter in the UAE. It highlights all attractions the country offers to visitors,
including the unique climate, iconic entertainment options, cultural and natural landmarks, and
diverse activities that make for memorable experiences.

H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the UAE Tourism

Council, said: "The fourth edition of the World's Coolest Winter campaign, scheduled to take
place from January 9 to February 20, 2024, is aimed at showcasing the UAE's unique tourism

attractions and winter experiences, its rich cultural heritage, and enchanting natural landscapes.
Furthermore, the campaign aligns with the goals of the National Tourism Strategy 2031 and

bolsters the UAE's prominent position on the global travel and tourism landscape."

Audience of World's Coolest Winter campaign 2024

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