Page 129 - MOE ENGLISH PR REPORT - FEBRUARY 2024 ( International)

2/29/24, 3:04 PM Small Business - Harlan Enterprise | Harlan Enterprise
experiences, entertainment activities, and the best adventures across the seven emirates.

The last edition of the campaign showcased various tourism, natural, and entertainment attractions and
experiences across the UAE. It yielded substantial economic benefits for domestic tourism, with hotel
revenues reaching AED 1.8 billion, up 20 per cent compared to the second edition of the campaign, which

amounted to AED 1.5 billion.

UAE tourism sector performance in the first nine months of 2023

H.E. Bin Touq confirmed that the UAE's tourism sector continues to excel, thanks to the visionary
leadership's focus on its development. This vital sector is considered one of the strategic pillars for
building the economy of the future and transitioning towards a new economic model.

The Minister of Economy said: "The revenue of hotel establishments in the UAE has surged to AED 32.2

billion from January to September 2023, marking a 27 per cent growth compared to the same period in
2022. Additionally, the number of hotel guests in the seven emirates of the UAE reached 20.2 million
during the first nine months of 2023, up 12 per cent from the same period in 2022. Meanwhile, the hotel
occupancy rate hit 75 per cent in the first nine months of the previous year, reflecting a six percent year-

over-year growth." His Excellency highlighted that these indicators play a crucial role in achieving the
national target set by the 'We the UAE 2031' vision to elevate the sector's contribution to the UAE's GDP
to AED 450 billion by the next decade."

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