Page 182 - MOE ENGLISH PR REPORT - FEBRUARY 2024 ( International)

2/29/24, 3:20 PM UAE's tourism sector maintains its exceptional performance in li - NEWSnet Fresno - KVBC

DUBAI, UAE, February 16, 2024 /24-7PressRelease/ -- The UAE launched

the fourth edition of the domestic tourism campaign, titled 'World's Coolest

Winter 2024,' under the theme 'Unforgettable Stories.' The initiative is part of

the country's domestic tourism strategy, with the goal of developing an

integrated domestic tourism landscape.

The latest edition of the campaign aims to boost domestic tourism and attract

tourists from around the world to enjoy the winter in the UAE. It highlights all

attractions the country offers to visitors, including the unique climate, iconic

entertainment options, cultural and natural landmarks, and diverse activities

that make for memorable experiences.

H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the UAE

Tourism Council, said: "The fourth edition of the World's Coolest Winter

campaign, scheduled to take place from January 9 to February 20, 2024, is

aimed at showcasing the UAE's unique tourism attractions and winter

experiences, its rich cultural heritage, and enchanting natural landscapes.

Furthermore, the campaign aligns with the goals of the National Tourism

Strategy 2031 and bolsters the UAE's prominent position on the global travel

and tourism landscape."

Audience of World's Coolest Winter campaign 2024

The 4th edition of the World's Coolest Winter campaign targets citizens,

residents, and tourists in the UAE, as well as visitors from other countries. The

new edition will involve the dissemination of numerous media and marketing

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