Page 221 - MOE ENGLISH PR REPORT - FEBRUARY 2024 ( International)

2/29/24, 3:25 PM Small Business - The Atmore Advance | The Atmore Advance

UAE's tourism

sector maintains

its exceptional

performance in

light of visionary

leadership

24-7 Press Release Newswire

Friday, February 16, 2024 at 12:00pm GMT+4

Hotel establishments in the country generate AED 32.2 billion in revenues in first nine months
of 2023, marking 27 per cent growth

DUBAI, UAE, February 16, 2024 /24-7PressRelease/ -- The UAE launched the fourth edition

of the domestic tourism campaign, titled 'World's Coolest Winter 2024,' under the theme
'Unforgettable Stories.' The initiative is part of the country's domestic tourism strategy, with the

goal of developing an integrated domestic tourism landscape.

The latest edition of the campaign aims to boost domestic tourism and attract tourists from
around the world to enjoy the winter in the UAE. It highlights all attractions the country offers

to visitors, including the unique climate, iconic entertainment options, cultural and natural
landmarks, and diverse activities that make for memorable experiences.

H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the UAE Tourism
Council, said: "The fourth edition of the World's Coolest Winter campaign, scheduled to take

place from January 9 to February 20, 2024, is aimed at showcasing the UAE's unique tourism
attractions and winter experiences, its rich cultural heritage, and enchanting natural landscapes.

Furthermore, the campaign aligns with the goals of the National Tourism Strategy 2031 and
bolsters the UAE's prominent position on the global travel and tourism landscape."

Audience of World's Coolest Winter campaign 2024

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