Page 317 - MOE ENGLISH PR REPORT - FEBRUARY 2024 ( International)

2/29/24, 3:34 PM Washington City Paper: The Free Source for Local News in D.C. | Press Releases

H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the

UAE Tourism Council, said: "The fourth edition of the World's Coolest

Winter campaign, scheduled to take place from January 9 to February 20,

2024, is aimed at showcasing the UAE's unique tourism attractions and

winter experiences, its rich cultural heritage, and enchanting natural

landscapes. Furthermore, the campaign aligns with the goals of the National
Tourism Strategy 2031 and bolsters the UAE's prominent position on the

global travel and tourism landscape."

Audience of World's Coolest Winter campaign 2024

The 4th edition of the World's Coolest Winter campaign targets citizens,

residents, and tourists in the UAE, as well as visitors from other countries.

The new edition will involve the dissemination of numerous media and

marketing content across various media platforms and social channels to

promote its goals and effectively showcase the top winter tourism

destinations in the country. It will also spotlight unique experiences,

entertainment activities, and the best adventures across the seven emirates.

The last edition of the campaign showcased various tourism, natural, and

entertainment attractions and experiences across the UAE. It yielded
substantial economic benefits for domestic tourism, with hotel revenues

reaching AED 1.8 billion, up 20 per cent compared to the second edition of

the campaign, which amounted to AED 1.5 billion.

UAE tourism sector performance in the first nine months of 2023

H.E. Bin Touq confirmed that the UAE's tourism sector continues to excel,

thanks to the visionary leadership's focus on its development. This vital

sector is considered one of the strategic pillars for building the economy of

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