Page 42 - MOE ENGLISH PR REPORT - FEBRUARY 2024 ( International)

Press Release

During the meeting, the Council approved the formation of a national team dedicated to enhancing
tourism data and statistics within the country. This initiative involves crafting diverse programs
and plans, identifying and utilizing tourism data sources, overseeing the implementation of the
Tourism Satellite Account project, and collaboration between federal and local entities to establish
a unified digital national database specifically for tourism data.

Review of ‘World's Coolest Winter’ Campaign results

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The Emirates Tourism Council assessed the results and achievements of the 4 edition of the
‘World's Coolest Winter’ campaign, which commenced on January 9, 2024, under the theme
‘Unforgettable Stories’. The primary goal was to boost domestic tourism nationwide and allure
tourists from around the globe to experience winter in the UAE. The country's allure lies in a blend
of its exceptional climate, key entertainment, cultural, and natural attractions, and diverse
environmental, sports, and recreational activities.

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