Page 67 - MOE ENGLISH PR REPORT - FEBRUARY 2024 ( International)

2/29/24, 2:56 PM Small Business - American Press | American Press

The 4th edition of the World's Coolest Winter campaign targets citizens, residents, and tourists in

the UAE, as well as visitors from other countries. The new edition will involve the dissemination
of numerous media and marketing content across various media platforms and social channels to

promote its goals and effectively showcase the top winter tourism destinations in the country. It
will also spotlight unique experiences, entertainment activities, and the best adventures across the
seven emirates.

The last edition of the campaign showcased various tourism, natural, and entertainment

attractions and experiences across the UAE. It yielded substantial economic benefits for domestic
tourism, with hotel revenues reaching AED 1.8 billion, up 20 per cent compared to the second

edition of the campaign, which amounted to AED 1.5 billion.

UAE tourism sector performance in the first nine months of 2023

H.E. Bin Touq confirmed that the UAE's tourism sector continues to excel, thanks to the visionary

leadership's focus on its development. This vital sector is considered one of the strategic pillars
for building the economy of the future and transitioning towards a new economic model.

The Minister of Economy said: "The revenue of hotel establishments in the UAE has surged to
AED 32.2 billion from January to September 2023, marking a 27 per cent growth compared to

the same period in 2022. Additionally, the number of hotel guests in the seven emirates of the
UAE reached 20.2 million during the first nine months of 2023, up 12 per cent from the same

period in 2022. Meanwhile, the hotel occupancy rate hit 75 per cent in the first nine months of the
previous year, reflecting a six percent year-over-year growth." His Excellency highlighted that

these indicators play a crucial role in achieving the national target set by the 'We the UAE 2031'
vision to elevate the sector's contribution to the UAE's GDP to AED 450 billion by the next

decade."

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