Page 94 - MOE ENGLISH PR REPORT - FEBRUARY 2024 ( International)

2/29/24, 2:58 PM Claiborne Progress | Claiborne Progress | Press Releases

UAE's tourism

sector maintains

its exceptional

performance in

light of visionary

leadership

24-7 Press Release Newswire Friday,
February
16,
2024
at
12:00pm
GMT+4

Hotel establishments in the country generate AED 32.2 billion in revenues in first nine months

of 2023, marking 27 per cent growth

DUBAI, UAE, February 16, 2024 /24-7PressRelease/ -- The UAE launched the fourth edition
of the domestic tourism campaign, titled 'World's Coolest Winter 2024,' under the theme

'Unforgettable Stories.' The initiative is part of the country's domestic tourism strategy, with the
goal of developing an integrated domestic tourism landscape.

The latest edition of the campaign aims to boost domestic tourism and attract tourists from
around the world to enjoy the winter in the UAE. It highlights all attractions the country offers

to visitors, including the unique climate, iconic entertainment options, cultural and natural
landmarks, and diverse activities that make for memorable experiences.

H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the UAE Tourism

Council, said: "The fourth edition of the World's Coolest Winter campaign, scheduled to take
place from January 9 to February 20, 2024, is aimed at showcasing the UAE's unique tourism

attractions and winter experiences, its rich cultural heritage, and enchanting natural landscapes.

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