Page 4 - INTERNATIONAL SOS PR REPORT JUNE 2024
P. 4
PR REPORT
International SOS
June 2024
2 Press Releases were issued for International SOS
1 Interview was conducted for International SOS
1 Content Development was made for International SOS
The Press Releases were sent to all local, Pan Arab , GCC English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN USD.
A r a b i c T o t a l U S D 158,841
*Arabic Total Value of Spend 1:4 USD 635,364
English Total USD 137,269
*English Total Value of Spend 1:4 USD 549,076
TOTAL USD 1,184,440
Total Arabic Media Reach 860,776
Total English Media Reach 13,645,935
Total No. of Coverage 62
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
