Page 3 - Wego PR REPORT - JANUARY 2025
P. 3
PR REPORT
WEGO
January 2025
1 Press Release was issued for Wego
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 277,700
*Arabic Total Value of Spend 1:4 AED 1,110,800
English Total AED 155,000
*English Total Value of Spend 1:4 AED 620,000
TOTAL AED 1,730,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
