Page 3 - MBRF PR REPORT - May 2024
P. 3
PR REPORT
MBRF
May 2024
6 Press Releases were issued for MBRF
5 Interviews were secured for MBRF
8 Content Developments were made for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 2,266,000
*Arabic Total Value of Spend 1:4 AED 9,064,000
English Total AED 1,704,000
*English Total Value of Spend 1:4 AED 6,816,000
TOTAL AED 15,880,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
