Page 3 - AAE PR REPORT - October 2024
P. 3

PR REPORT


                                    Al Ansari Exchange



                                                 October 2024



                 2 Press Releases were issued for Al Ansari Exchange

                 1 Press Release was drafted for Al Ansari Exchange
                 1 Statement was issued for Al Ansari Exchange

                 1 Media Invite was made for Al Ansari Exchange
                 9 Content Developments were made for Al Ansari Exchange

                 The Press Releases were sent to all local, Pan Arab English and Arabic publications.



                 TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                    A  r  a  b  i  c     T  o  t  a  l                    A  E  D                                  871,300

                  *Arabic Total Value of Spend 1:4                     AED                             3,485,200


                  English Total                                                       AED                                378,300

                  *English Total Value of Spend 1:4                    AED                             1,513,200


                  TOTAL                                                AED                             4,998,400



                 *This calculation is based on the principle that editorial has four times the value of paid-for advertising,
                 as surveys have proven that majority of readers tend to believe the veracity of editorial is four times
                 more than paid-for advertising.
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