Page 14 - KHALIFA FUND PR REPORT APRIL 2025

Press Release

Khalifa Fund for Enterprise Development participates in

Abu Dhabi’s first ‘Modest Fashion Week’

Abu Dhabi, April 15, 2025: The Khalifa Fund for Enterprise Development is participating in the
‘Abu Dhabi Modest Fashion Week – ADMFW 2025’, which is being held from April 14 to 16,
2025, for the first time in Abu Dhabi at St. Regis Saadiyat Island Resort. The prestigious event is
conducted under the theme ‘Celebrate Modesty, Celebrate Diversity, Celebrate Yourself.’

Six exceptional projects supported by the Khalifa Fund are showcasing their work at the event,
each presenting an innovative perspective on modest fashion that reflects elegance while adhering
to cultural and traditional values. The ‘Cabochon Ladies Fashions’ seamlessly combines
contemporary design with traditional elements by using luxurious fabrics and meticulous
craftsmanship. The ‘Soliel for Trading’ provides a collection of abayas and dresses that blend
timeless design with a modern touch, appealing to a wide range of audience. Meanwhile, ‘Bespoke
Atelier Ladies Tailoring’ redefines conventional garments such as mukhawars and jalabiyas with
modern designs, highlighting the brand’s commitment to empowering women.

The lineup also includes ‘Cat Eye Beauty,’ offering comprehensive beauty services and innovative
body slimming solutions and ‘Deheyah Cosmetics & Trading’ a luxury natural skincare brand
inspired by Emirati heritage, utilising sustainable ingredients such as palm fibre loofah soap and
natural mosquito repellent. In the creative arts section, ‘Hajar Alblooshi Fine Arts & Trading’ is
presenting a unique blend of tradition and modernity, offering porcelain painting classes and
creating bespoke tableware pieces that tell cultural stories with exceptional craftsmanship. These
projects exemplify the fusion of authenticity and innovation, showcasing Emirati creativity
through a distinct message that intertwines heritage with progress.

Mouza Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development, said: “Abu Dhabi
Modest Fashion Week provides a dynamic platform to reaffirm our unwavering support for the
fashion industry. Promoting local brands aligns with the ambitions of the ‘Falcon Economy,’
which aims to drive sustainability, human capital development and economic growth by
empowering small and medium-sized enterprises (SMEs). The UAE’s steadfast dedication to this
sector is evident through investments in both local and global brands as well as through events that
foster innovation. This signifies our commitment to supporting entrepreneurs in this field, helping
local brands to grow as global players, both within the UAE and beyond.”