Page 26 - KHALIFA FUND PR REPORT APRIL 2025

4/17/25, 2:07 PM Abu Dhabi Modest Fashion Week signals city's rise as a global style capital - Aletihad News Center
collaborate and network with key industry leaders. Saadiyat Island offers the perfect backdrop to elevate homegrown
talent to global prominence."

On the collaboration with Think Fashion, she said: "Both entities believe in the power of fashion as a cultural force, a
sanctuary where tradition and innovation walk side by side."

Al Saeed also noted the importance of the role of sustainability and technological trends in the industry.

"The event champions responsible fashion practices, aligning with Saadiyat Island's commitment to preserving its
natural beauty and promoting environmentally conscious development.

"This year's edition integrates technology, allowing us to engage with global audiences while ensuring the event stays
dynamic, inclusive and future facing."

The event also promotes the empowerment of women in the sector, as well as Abu Dhabi as a cultural centre.

"Modest Fashion Week is, at its core, a celebration of women – designers, creatives, entrepreneurs and leaders.

"Events like Modest Fashion Week reinforce Abu Dhabi's position as a global cultural capital, where art, fashion,
heritage and innovation converge.

"Abu Dhabi's fashion journey is just beginning, the city is poised to become a year-round destination for fashion that is
elegant, ethical and deeply rooted in cultural dialogue," Al Saeed concluded.

Aletihad spoke to several Emirati creatives supported by the Khalifa Fund at Abu Dhabi Modest Fashion Week, who
shared how culture, creativity, and community shape their work.

Fidda Al Marzouqi, fashion designer, said: "It is a global platform that honours modesty, creativity and identity - values
at the heart of our brand.

"Their initiatives have empowered emerging designers like myself to grow with confidence."

She said her designs reflect Emirati heritage, but with a modern flair: "We honour traditional elements such as the
abaya, bisht and embroidery motifs, but reinterpret them with a modern eye. Emirati elegance is subtle, graceful and
powerful."

"Modesty is not a limitation, it is a creative language. Our message is: wear your story with pride."

Mariam Alqubaisi, another designer, expressed pride at participating in the show, and contributing to modest fashion
trends.

"The modest look doesn't require a specific fabric, it is all about how you style it," she added.

Thanking the Khalifa Fund, she said: "They gave us a chance to represent the UAE and Abu Dhabi in this field."

Dr. Shammah Al Memari, who creates natural products inspired by Emirati traditions, showcased sustainable items like
soap made from palm fibre and child-safe mosquito repellents.

"We revived the old Emirati soap using cleaned palm fibre," she said, crediting the Khalifa Fund for helping to connect
her with investors.

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