Page 3 - BKN301 PR Report - December 2023
P. 3
MEDIA MONITORING REPORT
(December 2023)
BKN301
1 Feature Article was issued for BKN301.
1 Face to Face Interview was conducted for BKN301.
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
English Total AED 52,800
*English Total Value of Spend 1:4 AED 211,200
TOTAL AED 211,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
