Page 193 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 2)

10/24/25, 4:19 PM Expo City Dubai earns highest level of sustainable tourism certification
With a mission to put the planet at the forefront of everyone’s minds and drive climate action, Terra is home to the world’s first
International Union for Conservation of Nature Centre for Species Survival (CSS) dedicated to fungi and the regional office of Jane
Goodall’s Roots & Shoots programme – a global environmental, animal welfare, and humanitarian youth outreach initiative.

Terra also plays a key part in Expo City Dubai’s forward-thinking and people- and environment-focused master plan, which ensures
ease of navigation, circulation and accessibility, with a network of green and blue spaces permeating throughout. The master plan
has earned WELL Community pre-certification – the first urban centre in the MENA region to achieve this standard, which
emphasises health and wellbeing – as well as being pre-certified Platinum, the highest possible rating in LEED (Leadership in
Energy and Environmental Design) Cities and Communities standard, which focuses on economic development and environmental
preservation.

Tourism for good
The Sustainable Destinations Forum – the primary global platform to ensure tourism is an engine for environmental health and local
prosperity – will highlight innovative practices and strategies aimed at advancing the sustainable tourism agenda worldwide.

Taking place at The Nexus in Expo City Dubai – an ISO 20121:2024-certified venue – the Forum will welcome key influencers and
decision-makers, including city and regional leaders, tourism industry professionals, private and public developers, investors,
consultants and international organisations, creating a unique platform for cross-sector collaboration. Speakers include Wael Al-
Rousan, Deputy Managing Director, Jordan Tourism Board; Melih Kayacik; Tourism Directorate, Metropolitan City of Izmir; and Dr
Chuwit Mitrchob Deputy Director General, Designated Areas for Sustainable Tourism Administration (DASTA), Thailand.

Dubai Business Events – the city’s official convention bureau – is a destination partner at the Forum, which will focus on sustainable
business practices in tourism, the innovative use of data in sustainability metrics, the empowerment of local leadership, and
enhancing tourist experiences through the Good Travel Alliance.

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