Page 295 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 2)

10/20/25, 8:22 AM Masfout’s Recognition As ‘World’s Best Tourism Village’ Highlights UAE’s Global Leadership In Sustainable Tourism: Bin Touq - Ur…
He noted that this milestone reflects the ongoing success of national efforts to

advance the UAE’s tourism sector and enhance its contribution to the country’s

comprehensive and sustainable socio-economic development. The recognition,
he said, supports the objectives of pioneering national initiatives for balanced

development, foremost among them the “Emirates Villages project, which aims to

establish a sustainable development model for UAE villages while preserving their

natural and cultural heritage and promoting their unique tourist attractions.

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The initiative also seeks to bolster sustainable development and innovative

tourism projects across all seven emirates.

He added that the UAE has adopted a forward-looking vision to strengthen the

sustainability and competitiveness of its tourism sector and solidify its role as a

key driver of economic growth. The nation has launched a series of sustainable
tourism projects that balance economic progress with environmental preservation,

focusing on developing green, eco, agricultural, and rural tourism models that

safeguard the UAE’s tourism identity and advance the goals of the National

Tourism Strategy 2031.

“In line with these directions,” Bin Touq continued, “the Ministry of Economy and
Tourism launched the fifth edition of the ‘'World's Coolest Winter'

campaign from Masfout last December, showcasing its natural and rural tourism

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