Page 87 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 2)

Press Release

expectations and anticipate future needs, in line with the objectives of the ‘We the UAE 2031’
vision.”

During its participation in the event, the Ministry of Economy and Tourism showcased its new
digital technology for the trademark registration service for all customer segments, including
entrepreneurs, business owners, and investors. The initiative aims to accelerate transactions and
enhance user experience by shortening the customer journey by up to 35 per cent, reducing costs,
and delivering more accurate results. It also seeks to increase the number of registered national
and international trademarks while minimizing complaints and disputes related to trademark
similarities. The service is available through the Ministry’s official website.

The Ministry highlighted that this technology has been integrated into the digital trademark
system, and it is built on three AI-powered pathways. The first pathway is “the smart assistant”,
which provides the system with recommendations and suggestions for a range of models and
trademarks similar to the applicant’s business activity. This assists them in designing outstanding
and innovative trademarks. The second pathway is “similar trademarks”, which depends on
smart searches in the trademark registry database to identify identical or similar trademarks to
the proposed one as part of the trademark inquiry service. The third track is “smart inspection”,
which conducts precise inspections to identify the degree of similarity or match between
trademarks based on the Ministry’s registered database.

MOET also showcased its Robotic Process Automation (RPA) technology, which is an advanced
system that uses AI-powered software robots to automate high-volume, rule-based, and
redundant tasks across various systems with limited human intervention. These robots simulate
human actions to perform tasks, including extracting, validating, and entering data across
different applications.

The Ministry has implemented this technology as a first phase through the Establishment Profile
service, to analyze unstructured data from documents, emails, and various forms submitted by
business owners, investors, and entrepreneurs during the establishment of their companies and
other economic activities. This enables the Ministry to automate its administrative and
operational processes efficiently and with high quality, accelerating the completion of
transactions. The Ministry plans to expand the implementation of RPA technology to additional
services in the future.

-Ends-

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