Page 24 - SGH PR REPORT - JANUARY 2024

News Brief

Saudi German Health introduces innovative initiatives

reflecting “Caring Like Family” ethos at Arab Health 2024

30 January 2024- Saudi German Health (SGH), a leading healthcare group in the Middle East
and North Africa (MENA) region, is participating in Arab Health 2024 held at the Dubai World

Trade Centre (DWTC) from January 29 to February 01, 2024. SGH’s robust presence at Arab
Health reflects its commitment to delivering exemplary patient services and setting new
benchmarks in regional healthcare, driven by its ethos of “Caring like family”. The booth
reflects this ethos, as attendees can experience firsthand the warmth, compassion and care that
SGH embodies.

At the event, SGH is showcasing its innovative initiatives and contributions to the medical
field’s development across the region. Highlighting this commitment is the launch of Ahaleena,
the first-of-its-kind healthcare loyalty program, where patients can collect points with every
visit to any of SGH medical facilities in KSA and redeem them for medical services. In

addition, SGH is introducing the SGH RCM Academy, offering comprehensive education and
training in revenue cycle management and healthcare aspects. This initiative equips industry
specialists with insights, best practices, and upcoming trends through affiliations with
professional institutes and organizations.

Additionally, SGH will introduce its Dhoyouf Program, an innovative initiative aimed at
developing medical tourism and wellness journeys. Building on SGH's three-decade legacy of
providing comprehensive medical care, this program further solidifies SGH's pioneering role

in the sector.

Makarem Sobhi Batterjee, President and Vice Chairman of SGH, commented, "Our presence

at Arab Health 2024 and our booth exemplify SGH's dedication to leading healthcare
innovation, featuring not just spaciousness but also state-of-the-art technologies. The collective
presence of our leadership team, partners, stakeholders, and staff members embodies our core
value of 'Caring like family.' Looking forward, within the healthcare industry and with our 22
medical facilities in the region, we strive to live by our vision: to be the most accessible and
agile healthcare group in the region and provide innovative, comprehensive, patient-centric
care to all patients anywhere, anytime.”

Arab Health is one of the leading events that offers a dynamic platform to address the

challenges in the global healthcare sector. The event enables attendees to network with industry