Page 3 - MOE ARABIC PR REPORT - JULY 2024 (Part 2)
P. 3

PR REPORT


                                  Ministry of Economy






                                                    July 2024



                 10 Press Releases were issued for Ministry of Economy

                 3 Statements were prepared for Ministry of Economy
                 6 Speeches were prepared for Ministry of Economy

                 8 Interviews were conducted for Ministry of Economy

                 10 Event Media Coverages were conducted for Ministry of Economy
                 1 Media Invite was made for Ministry of Ministry of Economy

                 30 Content Development were made for Ministry of Economy
                 The Press Releases were sent to all local, Pan Arab English and Arabic publications.


                 TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                    A  r  a  b  i  c     T  o  t  a  l                    A  E  D                               17,369,400

                  *Arabic Total Value of Spend 1:4                     AED                             69,477,600

                  English Total                                                       AED                               5,161,500

                  *English Total Value of Spend 1:4                    AED                             20,646,000

                  TOTAL                                                AED                             90,123,600



                 *This calculation is based on the principle that editorial has four times the value of paid-for
                 advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
                 is four times more than paid-for advertising.
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