Page 33 - CABSAT PR REPORT - MAY 2025

show’s Content Congress, as the MENA sports media market is projected to hit $6.5 billion
by 2027.

• Integrate Middle East 2025: Pro AV innovations took centre stage at the third edition,
featuring adaptive digital signage, immersive audio-visual tools (such as a world first with

BOYA’s AI-powered wireless mics), and smart venue technologies revolutionising urban
infrastructure.

• SATExpo Middle East 2025: The debut satellite and space expo spotlighted AI-powered
satellite advancements, strategic collaborations (like ABS and SpaceBridge coming

together to improve managed data services across Europe, the Middle East, and Africa),
and eSports racing powered by Eutelsat satellite connectivity, alongside critical discussions

at the SATExpo Summit on orbital sustainability, led by Astroscale’s Aya Iwamoto, Vice

President, Strategy and Policy.

Catalysts for transformative ideas

As well unveiling the latest technological advancements, the shows also set the stage for the

announcements of strategic partnerships formalised by the signing of Memoranda of
Understandings (MoUs). Leading global satellite operator Arabsat inked six MOUs with

partners at SATExpo, including an agreement with Grass Valley, the technology leader in live
production solutions, to launch a new suite of cloud-based broadcast services.

Also forging strategic connections, the Co-Production Salon returned to CABSAT 2025 for the
fourth consecutive year as an exclusive invite-only hub for content collaboration. Organised by

HConsult, a leading content market specialist in the Arabic-speaking MENA, and with an
impressive 90 per cent re-participation rate, the Salon brings together creatives with production