Page 45 - SALIK PR REPORT DECEMBER 2024

12/9/24, 11:02 AM 8,396 Volunteers Unite for Clean UAE Campaign – A Remarkable Sustainability Effort
Over the past 23 years, the campaign has played a pivotal role in raising awareness of environmental issues and
inspiring behavioural change across all sectors, ingaging private, government, academic, hospitality, families, and
individuals of all ages, genders, nationalities, religions and social backgrounds.

Ms. Al Mar’ashi emphasised the campaign’s longstanding slogan, “Together for a Better Environment,” which has
united people since 1991 in an unbiased and inclusive effort to protect the environment.

She explained that the campaign works to address the dangers of pollution and its impact on environment and
public health and also seeks to foster community engagement through active participation in volunteer activities.

She further explained that EEG ensures its programmes are designed to align with global objectives, embodying
the principle of “Think globally, act locally.” The Clean UAE campaign is a prime example of this approach,
directly supporting several United Nations Sustainable Development Goals (SDGs), including Goal 3: Good
Health and Well-Being, Goal 11: Sustainable Cities and Communities, Goal 12: Responsible Consumption and
Production, Goal 13: Climate Action, Goal 15: Life on Land, and Goal 17: Partnerships for the Goals.

Engineer Saeed Abdul Rahim Safar, Director of the Waste Operations Department at Dubai Municipality, stated:
“Our participation in this campaign aligns with the significant environmental milestones the UAE is celebrating this
year, beginning with the announcement by His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of
the UAE, ‘may God protect him,’ designating 2024 as the Year of Sustainability under the theme ‘Today for
Tomorrow.’Dubai Municipality, represented by the Waste Operations Department, has provided comprehensive
logistical support for this initiative, reflecting its commitment to fostering community participation in preserving the
city’s cleanliness and aesthetic appeal. This effort underscores the principle of partnership across private,
governmental and civil sectors to achieve shared goals. Dubai Municipality remains a pioneer in promoting
volunteerism to serve the nation, society, and the local environment, further enhancing the UAE’s global standing
in competitiveness indicators and advancing the United Nations Sustainable Development Goals 2030”.

He added, “This year, the Clean UAE campaign extends beyond traditional activities like cleaning public spaces
and beaches. It emphasises the individual’s role in reducing waste through reuse, while also raising social and
environmental responsibility among community members. The campaign aims to elevate environmental
awareness across all segments of society, highlighting the collective and individual responsibilities in protecting
and nurturing our environment.”

Ibrahim Haddad, Chief Executive Officer of Salik Company PJSC, said: “As a community, we all have a shared
responsibility to protect our planet and the environment. We are proud to collaborate with the Emirates
Environmental Group for the 23rd edition of the Clean UAE Campaign. This initiative perfectly aligns with our
mission to advance sustainable development and environmental conservation efforts within the UAE. Together,
we can create a better future for the generations to come.”

Ms. Al Mar’ashi extended her deepest appreciation to the campaign’s main sponsors, McDonald’s UAE, for their
exceptional support and invaluable partnership to the Clean UAE since its inception in 2002. She also expressed
her delight at the joining of Salik as a main sponsor this year.

Ms. Al Mar’ashi gave due recognition to the important contributions of the supporting sponsors—Abu Dhabi
Terminals, CANPACK Middle East, Dubai Investments and Farnek—as well as the supporting entities, including
Abela & Co., Almarai, Aster DM Healthcare, Byrne Equipment Rental, Del Monte, Fujairah Plastic Factories and
Oasis Water. Her heartfelt thanks also went to the CSR partner, the Arabia CSR Network, for playing a critical
role in the success of the campaign. Additionally, she expressed gratitude for the collaboration with the Dubai
Department of Economy & Tourism and Dubai Sustainable Tourism for their support.

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