Page 98 - SALIK PR REPORT DECEMBER 2024

12/9/24, 11:09 AM Launching the 23rd edition of Clean UAE Campaign
paper, plastic, aluminum cans, glass, and scrap metal—that were meticulously segregated to be taken
to local recycling factories.

In her opening remarks, Ms. Habiba Al Mar’ashi, Co-Founder and Chairperson of Emirates
Environmental Group, highlighted the campaign’s mission. She stated, “The Clean UAE campaign, held

under the patronage of the Ministry of Climate Change and Environment, is a national movement that
aims to raise awareness about the dangers of waste and pollution and its impact on human health and
the natural biodiversity. Through this campaign, we aim to effectively engage all the sectors of the
community by encouraging participation in environmental and volunteer activities.

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This campaign is more than just a cleaning effort—it is an awareness movement inspiring positive
change. It underscores the fact that environmental preservation is not just one specific sector’s
responsibility but a collective duty. Together, we are taking steps towards a sustainable and clean future

for generations to come. Through this campaign, we reaffirm our commitment to preserving the beauty
and environmental heritage of the UAE, and we encourage everyone to actively contribute to keeping
our surroundings pollution-free and sustainable.”

She further explained that EEG ensures its programmes are designed to align with global objectives,
embodying the principle of "Think globally, act locally." The Clean UAE campaign is a prime example of

this approach, directly addressing several United Nations Sustainable Development Goals (SDGs),
including Goal 3: Good Health and Well-Being, Goal 11: Sustainable Cities and Communities, Goal 12:
Responsible Consumption and Production, Goal 13: Climate Action, Goal 15: Life on Land and Goal 17:

Partnerships for the Goals.

Ms. Al Mar’ashi expressed her heartfelt gratitude to the Main Sponsors of the campaign, Salik and
McDonald’s UAE, for their outstanding support and invaluable collaboration. She also acknowledged the

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