Page 42 - MBRF PR REPORT - OCTOBER 2025

Press Release

sustainable community development, with a particular focus on the Al-Jizah region, which is home

to over 28 villages and around 118,000 residents, and faces an unemployment rate of 19 percent.

The session also discussed advanced training programs that have helped individuals acquire
essential practical skills, enabling them to successfully enter the labor market.

The session shared impressive results from the training programs, highlighting that more than

600 participants have graduated, including 112 women across seven courses in 2024. Female

participation saw a notable increase, rising from 43 percent in 2024 to 68 percent in 2025. Among
the graduates, 64 percent secured employment, while 25 percent went on to launch small
businesses, generating incomes between 500 and 1,000 Jordanian dinars. The CSR initiatives

have shown a measurable impact across 12 villages in the Al-Jizah region, contributing to

community development and creating real-life success stories.

The third session, Staying Human in the Age of Intelligent Everything, was led by Dr. Yazan Hijazi,
Chairman and Chief Innovation Officer at hea Global. Dr. Hijazi discussed existential questions

related to human nature in the age of artificial intelligence, exploring how we are changing as

humans with the emergence of AI. He emphasized that the future is not defined by digital
platforms but by self-awareness, underscoring that humanity is the greatest value we should
strive for. Dr. Hijazi urged attendees to embrace self-acceptance, seek truth, and actively engage

in the ongoing journey of creativity and progress.

The fourth session, The Business Called Me, delivered by business consultant Musa Obeidat,

delved into the true meaning of strategy within the corporate world. He cited companies like Apple
that have flourished through clear and well-defined strategies, and contrasted them with

examples such as Nokia and Kodak, which struggled due to outdated or weak strategic

approaches.

Obeidat also highlighted the relevance of strategic thinking in personal life and emphasized how
it can help individuals shape a clear vision, set meaningful goals, manage their resources, and

balance priorities effectively. He further reinforced the idea that 'failure is not the opposite of
success, but part of the journey toward it.'