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11/15/24, 3:26 PM Challenges To Growth In Emerging Economies: Solutions And Strategies
sustainable practices.

Emerging markets offer plenty of promise, but they also come with risks. Before jumping
in, businesses should take time to thoroughly assess these markets and start small, testing

the waters with pilot programs or phased investments. By addressing challenges such as

infrastructure gaps, political instability, FX volatility and skills shortages, companies can

better navigate the complexities of these markets and position themselves for long-term

success.

As you navigate and address these challenges, keep these key strategies in mind.

1. Use global data and local insights to assess infrastructure, governance and financial

access risks.

2. Form local partnerships to help navigate regulatory challenges and share the risks.

3. Start small with joint ventures or pilot projects, allowing you to test market conditions

before scaling up.

By taking a thoughtful, step-by-step approach, businesses can unlock the growth potential

of emerging markets while minimizing the risks that often accompany these dynamic

growth regions.

Forbes Finance Council is an invitation-only organization for executives in successful
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