Page 97 - MBRF PR REPORT

Page 97 - MBRF PR REPORT - JUNE 2025

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6/18/25, 10:15 AM Abu Dhabi International Book Fair welcomed 400,000 visitors in first 10-day edition
International Publishers Association (IPA), the Arab Publishers Association, the World Intellectual Property Organisation (WIPO),
the China Media Group, the Emirates Publishers Association, and Egypt’s Bibliotheca Alexandrina, alongside notable figures from
leading academic and cultural institutions.

Additionally, the third edition of the Podcast from Abu Dhabi programme hosted 71 content creators with a global following of
millions of people, presenting many original episodes. The programme also offered a platform to new voices by hosting 24 content
creators participating for the first time.

The Digital Square also played a key part in the fair’s success, showcasing five cutting-edge digital cultural projects in collaboration
with influential stakeholders.

Government entities also played a pivotal role in the fair’s success, with 87 departments organising widely attended activities and
hosting over 200 speakers. Key contributors included the Ministry of Culture, the Mohammed Bin Rashid Al Maktoum Knowledge
Foundation, and the UAE Media Council. This high-level participation demonstrates confidence in the fair as a prominent platform
for organising activities, promoting culture, exchanging knowledge, and bringing together intellectuals and experts from various
fields.

The ALC seized the fair’s dynamic momentum to launch 35 new titles, including ‘Wonders’ Eyes in Abu Al-Tayyib’s Mention of
Inventions and Marvels’ by ALC Chairman H.E. Dr. Ali bin Tamim; ‘An Eye that Captures the Moment’ a critical reading of
photographer Kareem Sahib’s work; ‘A Certain Idea of France: The Life of Charles de Gaulle’ by British historian Julian Jackson;
and ‘Between Shadow and Light’ by Emirati photographer Jassim Rabee.

Another new addition this year was the Under the Ghaf’s Shade experience, which featured special encounters and book signings
with over 40 authors. On the other hand, the dedicated Book Signing Corner hosted nearly 180 signing sessions, offering authors
valuable opportunities to engage with the public.

The ADIBF 2025 generated wide coverage from local, regional, and international media outlets, exceeding 2024 figures. A total of
5,790 articles were published across 51 countries, including the US, Egypt, Saudi Arabia, and China. Meanwhile, content published
through the fair’s digital channels amounted to 1,475 posts across five platforms, marking a 52% increase over last year. This was
largely driven by a 78% increase in follower numbers during the event, bringing total views to 117 million, a 47% increase over the
80 million recorded last year. Total engagement grew by 37% from 3.9 million to 5.4 million, while total impressions increased by
48%, rising from 214 million to 315 million.