Page 3 - HYTERA PR Report - March 2023
P. 3

MEDIA MONITORING REPORT
                                                     (March 2023)



                                                       Hytera



               1 Press Release was issued for Hytera.
               5 Interviews were conducted for Hytera.
               The press release was sent to all local, Pan-Arab English, and Arabic publications.

               TOTAL VALUE - ARABIC & ENGLISH IN UAE AED.


                Arabic Total                                             AED                   52,100

               *Arabic Total Value of Spend 1:4                          AED                 208,400

                English Total                                            AED                 139,600

               *English Total Value of Spend 1:4                         AED                 558,400

                TOTAL                                                    AED                 766,800


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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