Page 3 - HYTERA PR Report - March 2023
P. 3
MEDIA MONITORING REPORT
(March 2023)
Hytera
1 Press Release was issued for Hytera.
5 Interviews were conducted for Hytera.
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH IN UAE AED.
Arabic Total AED 52,100
*Arabic Total Value of Spend 1:4 AED 208,400
English Total AED 139,600
*English Total Value of Spend 1:4 AED 558,400
TOTAL AED 766,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
