Page 3 - AAE PR REPORT - April 2024
P. 3

PR REPORT



                                    Al Ansari Exchange


                                                     April 2024



                 4 Press Releases were issued for Al Ansari Exchange

                 1 Statement was issued for Al Ansari Exchange

                 1 Interview was conducted for Al Ansari Exchange
                 16 Content Developments were made for Al Ansari Exchange



                 TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                    A  r  a  b  i  c     T  o  t  a  l                    A  E  D                                    1,241,200

                  *Arabic Total Value of Spend 1:4                     AED                                  4,964,800

                  English Total                                                       AED                                     334,400

                  *English Total Value of Spend 1:4                    AED                                  1,337,600


                  TOTAL                                                AED                                  6,302,400




                 *This  calculation  is  based  on  the  principle  that  editorial  has  four times the value of  paid-for
                 advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
                 is four times more than paid-for advertising.
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