Page 14 - LOGICOM PR REPORT - OCTOBER 2023-APRIL 2024

Press Release

Logicom and HP Poly are working together to Transform

Collaboration and Productivity in the Middle East

Dubai, October 18, 2023: Logicom, a leading regional technology distributor, is excited to

announce a strategic relationship agreement with HP Poly, a leading provider of cutting-edge

workplace collaboration solutions. These solutions bridge the gap between in-room and remote
participants in meetings, fostering meeting equity. Through this collaboration, Logicom seeks to
empower its channel partners throughout the extended Middle East, enabling them to provide

HP Poly's advanced remote work and office collaboration solutions to their customers. As
businesses increasingly adopt flexible work arrangements, this cooperation comes at a crucial

time to address the growing demand for innovative collaboration solutions that enhance remote
collaboration and productivity.

Michael Papaeracleous, Director of Distribution, at Logicom, expressed, “The partnership with

HP Poly is a significant milestone for Logicom. With these solutions, we are poised to expand our
offerings in the Small and Medium-sized Business (SMB) and Enterprise sectors, equipping our
partners to enhance their value proposition to their clients. We are thrilled about integrating

these solutions into our hybrid work range and confident that it will redefine collaboration and

productivity solutions across the Middle East.”

Paul Dunne, Head of Distribution for Europe, Middle East, and Africa, at HP Poly, stated,

“With the customer always at the center of everything we do, we are dedicated to equipping
organizations with the tools and technology required to deliver professional-grade, equitable

meeting experiences for spaces of any size. Our collaboration with Logicom is broadening our
customers’ reach to our extensive range of audio and video solutions for seamless connectivity

within the dynamic Middle East region.”