Page 3 - ECI PR REPORT - AUGUST 2025
P. 3
PR REPORT
Etihad Credit Insurance
August 2025
2 Statements were issued for Etihad Credit Insurance
1 Feature was issued for Etihad Credit Insurance
1 Interview was conducted for Etihad Credit Insurance
4 Content Developments were made for Etihad Credit Insurance
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 753,200
*Arabic Total Value of Spend 1:6 AED 4,519,200
English Total AED 340,500
*English Total Value of Spend 1:6 AED 2,043,000
TOTAL AED 6,562,200
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
