Page 64 - FUTURE FESTIVAL PR REPORT - MARCH 2024

services. This strategy aims to position the country as a global hub for AI.
Similarly, Dubai has also embarked on various initiatives to promote AI and its
potential as a revolutionary technology. The emirate has been rightfully named

the ‘City of Future’ as its technological and innovation leadership across
numerous key sectors, from health and hospitality to retail, has been remarkable,

fostering an environment conducive to growth. In the coming years, it is projected
that the AI market in the Middle East would expand considerably as more and

more companies have started to integrate AI into their operations. PwC research
has found that artificial intelligence would account for about 14 percent of the

UAE’s GDP by 2030, while the Middle East would reap 2 percent ($320 billion) of
the total global benefits of AI.

DXB LIVE, being one of the fastest-growing event agencies in the Middle East,
will deliver its extensive expertise in planning and organising large-scale events,

while Trend Hunter, the world’s largest community for trend spotting across
industries, will offer its valuable insights into the constantly changing world of

technology. Together, they represent a powerful combination that promises a
significant meeting platform.

The summit will serve as an ideal arena to journey through the uncharted territory
of artificial intelligence, sparking global discussion on this disruptive technology

and assisting companies to navigate the complexities of this new frontier. It
promises to be a landmark gathering that unites top innovators from around the

world to shape a better future.

https://www.msn.com/en-ae/news/other/dubai-to-host-future-festival-2024-a-revolutionary-
summit-spotlighting-innovation-and-ai-driven-trends/ar-BB1jmw1H