Page 40 - CABSAT PR REPORT - MAY 2025

unparalleled precision in body capture, even in dynamic and crowded environments. As the
premier media event in the region, CABSAT is the perfect platform to unveil this breakthrough,
highlighting our commitment to revolutionising smart camera technology.”

While sports took place across the halls of CABSAT, discussions at the show’s Content Congress
conference turned to next-gen sports broadcasting. The MENA sports media rights market is on a
rapid growth trajectory, projected to reach $6.5 billion by 2027 at a 9.2% CAGR, driven by digital
transformation and fan demand for immersive experiences. A dedicated session moderated by
Vijaya Cherian (CPI Pro Media), featured Anurag Dahiya (International Cricket Council), Marc
Segar (NEP Group), and Sunil Joy (evision by e&) shared groundbreaking insights on monetising
next-gen sports broadcasting through emerging technologies and fan-centric innovations and
explored how emerging technologies and streaming platforms are reshaping sports media, with a
focus on the MENA region’s evolving landscape.

Vijaya Cherian, Editorial Director, CPI Pro Media, said: “Streaming and emerging technologies
are reshaping how fans, particularly Gen Z, connect with sports like cricket, creating more
personalized, immersive, and inclusive experiences. With advancements in AI, AR, and machine
learning driving rapid change, the real potential lies in purposeful execution, addressing challenges
like piracy, and keeping pace with the shifting expectations of a global audience."

Other key speakers discussing media trends and advancement on day two included Heba
Korayem, Founder, CoProduction Salon; Manoj Mathew, Director – Dubai Studios, Dubai
Media Inc; Shadi Nashwan, CEO / Co-Founder, PIXITOON along with Zbigniew Pruski, VP,
Commercial Partnership, CEE & MENAT, BBC Studios.

With an impressive 90 per cent re-participation rate, the Co-Production salon reflected its
significant role in fostering high-impact partnerships, unlocking new market opportunities,
opening new avenues for collaboration.

Furthermore, CABSAT’s on-site virtual production studio offers filmmaker and directors an
avenue to create new worlds and explore their visions on the show floor. By combining practical
sets and props with virtual backgrounds, the studio presents unlimited possibilities for artists to
create freely by leveraging a highly adaptive and intelligent system.