Page 3 - ServeU PR Report - February 2024
P. 3
MEDIA MONITORING REPORT
(February 2024)
ServeU
1 Press Release was issued for ServeU.
2 Feature Articles were issued for ServeU.
The press release was sent to all local, Pan-Arab, English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 100,400
*Arabic Total Value of Spend 1:4 AED 401,600
English Total AED 272,300
*English Total Value of Spend 1:4 AED 1,089,200
TOTAL AED 1,490,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
