Page 85 - Centena Group PR Report - June 2025

Evolving role of business leadership in steering companies
Digitalisation disrupted traditional business models. The new world required critical thinking,
collaboration and adaptability – moving from rigid structures to more flexible, technology-enabled

teams. The internet, smartphones and cloud technologies eliminated the idea of hierarchies and

demanded speed and agility. Leaders had to adapt quickly, lead digital transformations and manage
decentralised teams. Simultaneously, the rise of Millennials and Gen Z in the workforce brought new

values, with purpose, transparency, and inclusivity. This generational shift led to the evolution of

leadership that is empathetic, inclusive and authentic.

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Leaders in today’s business world are not just driving profits, but are shaping culture, displaying
authenticity and building purpose-driven organisations. Emotional intelligence, empathy and

transparency have become essential leadership traits. The best leaders understand that happy and
empowered teams drive both performance and customer satisfaction.

Leadership has also widened its focus to broader societal and environmental responsibilities. ESG

(Environmental, Social, and Governance) metrics have now become critical indicators of performance.
Value creation is not just for shareholders anymore, but for all stakeholders, including employees and

communities. Culturally, leaders have stepped into the role of “chief culture builders,” championing
diversity, equity and inclusion (DEI), promoting mental health, and encouraging open dialogue in

workplaces. Leadership today is about creating safe spaces where innovation and diverse talent can

thrive in absolute harmony.

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Moreover, leaders today are increasingly public facing, with our views on social issues, online presence
and public persona directly shaping how their company is perceived. In a transparent, digital world, our

personal image becomes part of the corporate brand. This visibility requires leaders to be authentic, not
just in words, but in consistent, values-driven actions. Leaders who speak openly, take clear stands and

genuinely connect with people build trust and loyalty. Employees and customers alike are drawn to

brands whose leaders reflect their values.

As these values of transparency, inclusivity, and purpose take root, they are helping leaders steer

companies toward long-term value creation, not just in financial terms, but in the broader impact they
have on society, culture, and the environment.

In today’s fast-moving world, we at Centena Group believe that leadership is no longer about exerting

power, but about connection, adaptability and purpose driven with a human touch. The leaders who
thrive are those who put people first, respect employee values and lead with humanity. In an era defined

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