Page 33 - UNION PROPERTIES GENERAL REPORT - SEPTEMBER 2025

9/8/25, 10:18 AM Dubai launches unified PropTech ecosystem to drive the future of real estate

In response to this challenge, and under the directives of His Highness Sheikh Hamdan bin Mohammed
bin Rashid Al Maktoum, Dubai has unveiled the Dubai PropTech Hub. The initiative is aligned with the
Dubai Economic Agenda (D33) and the Dubai Real Estate Sector Strategy 2033, reflecting the emirate’s
commitment to becoming a global centre of real estate innovation.

Located within the DIFC Innovation Hub, the Dubai PropTech Hub is designed to bring together all players
in the property sector, from developers and government bodies to start-ups and infrastructure providers,
into a single collaborative environment.

The Hub combines physical infrastructure with regulatory support to foster innovation. It includes living
labs and testbeds that allow for real-world experimentation, and offers a variety of innovation-focused
programmes such as accelerators, incubators, and hackathons. In partnership with the Dubai Land
Department, the Hub also ensures regulatory alignment, allowing innovators to test, validate, and scale

new technologies in a controlled, supportive environment.

Access to the Hub is streamlined to encourage participation from across the industry. Its location in the
DIFC Innovation Hub places it at the heart of a vibrant ecosystem of financial institutions, legal services,
and technology firms. Clients benefit from incentives such as subsidised licensing, full foreign ownership
and an advantageous tax environment.

Once established, clients have access to shared workspaces, meeting facilities, and dedicated innovation
labs specifically tailored to PropTech experimentation. They are also encouraged to engage in the Hub’s
wide range of collaborative initiatives, including innovation scouting challenges, architectural design
competitions, and cross-sector working groups.

A key feature of the Hub is its digital infrastructure. It offers a dedicated PropTech Application Interface
that allows third parties such as investors, property owners and tenants to access real estate data. By
providing a comprehensive look at real-time transactional data, property valuations and rental yields, this
platform improves transparency and enables more informed, data-driven decision-making.

Looking ahead, the Dubai PropTech Hub has set ambitious targets. By 2030, it aims to support over 200
PropTech companies, create more than 3,000 high-skilled jobs, and attract up to USD 300mn in
investment. Founding partners include Majid Al Futtaim, Union Properties, Binghatti and Sobha Realty
who are already helping to lay the foundations for wide-scale, technology-led transformation across the
sector.

More than just a physical space, the Dubai PropTech Hub represents a strategic move towards a smarter,
more connected future. It envisions an urban landscape where buildings are intelligent, transactions are
seamless, and innovation is integrated at every level of the real estate value chain.

As Dubai advances towards its D33 economic goals, the PropTech Hub is set to play a central role in
positioning the emirate as a global leader in real estate technology, creating the blueprint for PropTech

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