Page 3 - ETIHAD CREDIT INSURANCE PR REPORT - MAY 2024 (International)
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PR REPORT
Etihad Credit Insurance
May 2024
4 Press Releases were issued for Etihad Credit Insurance
1 Media Invitation was issued for Etihad Credit Insurance
2 Events were organized for Etihad Credit Insurance
14 Interviews were conducted for Etihad Credit Insurance
14 Content Development were made for Etihad Credit Insurance
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
*Arabic Total Value of Spend 1:2 AED 5,195,367
*English Total Value of Spend 1:2 AED 7,493,900
Ad Value AED 25,378,534
*This calculation is based on the principle that editorial has two times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
