Page 3 - MOS PR REPORT FEBRUARY 2026
P. 3
PR REPORT
Ministry of Sports
February 2026
7 Press Releases were issued for the Ministry of Sports
2 Statements were issued for the Ministry of Sports
3 Speech was made for the Ministry of Sports
10 Event Evaluations were made for the Ministry of Sports
24 Content Developments were made for the Ministry of Sports
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 2,103,100
*Arabic Total Value of Spend 1:6 AED 12,618,600
E n g l i s h T o t a l A E D 1,173,300
*English Total Value of Spend 1:6 AED 7,039,800
TOTAL AED 19,658,400
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
