Page 3 - FDF PR REPORT - JANUARY 2025 (ENGLISH)
P. 3
PR REPORT
Family Development Foundation
(FDF)
January 2025
5 Press Releases were issued for Family Development Foundation (FDF)
2 Statements were issued for Family Development Foundation (FDF)
4 Articles were made for Family Development Foundation (FDF)
6 Interviews were conducted for Family Development Foundation (FDF)
32 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 138
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 1,081,700
*Arabic Total Value of Spend 1:4 AED 4,326,800
English Total AED 425,600
*English Total Value of Spend 1:4 AED 1,702,400
TOTAL AED 6,029,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
