Page 2 - Centena Group PR Report - July 2024
P. 2
MEDIA MONITORING REPORT
(July 2024)
Centena Group
2 Interviews were conducted for Centena Group
1 Opinion Piece was issued for Centena Group
TOTAL VALUE - ENGLISH PRESS RELEASES IN UAE AED.
English Total AED 14,900
*English Total Value of Spend 1:4 AED 14,900
TOTAL AED 59,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
