Page 3 - FDF PR REPORT - FEBRUARY 2024 (ENGLISH)
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PR REPORT
Family Development Foundation
(FDF)
February 2024
7 Press Releases were issued for Family Development Foundation (FDF)
1 Article was issued for Family Development Foundation (FDF)
2 Statements were issues for Family Development Foundation (FDF)
2 Media invites were circulated for Family Development Foundation (FDF)
4 Social Media contents were made for Family Development Foundation (FDF)
23 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 124
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 1,061,300
*Arabic Total Value of Spend 1:4 AED 4,245,200
English Total AED 327,100
*English Total Value of Spend 1:4 AED 1,308,400
TOTAL AED 5,553,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
