Page 3 - MOE ARABIC PR REPORT - MARCH 2024 (Part 1)
P. 3
PR REPORT
Ministry of Economy
March 2024
8 Press Releases were issued for Ministry of Economy
5 Statements were prepared for Ministry of Economy
2 Media Invite was made for Ministry of Economy
9 Speeches were prepared for Ministry of Economy
22 Media Coverages were conducted for Ministry of Economy
2 Interviews were conducted for Ministry of Economy
14 Content Development were made for Ministry of Economy
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 13,886,500
*Arabic Total Value of Spend 1:4 AED 55,546,000
English Total AED 4,646,900
*English Total Value of Spend 1:4 AED 18,587,600
TOTAL AED 74,133,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
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