Page 13 - WATANI AL EMARAT FOUNDATION PR REPORT - SEPTEMBER 2024

Press Release

In line with a commitment to utilise modern trends aimed at catering to UAE community

Watani Al Emarat and Social Media Pioneers Association sign MoU

to foster social media’s role in supporting UAE community

19 September 2024: Watani Al Emarat Foundation signed a memorandum of understanding
(MoU) with the Social Media Pioneers Association (SMPA), the first incubator for the business,

activities and projects of pioneers, influencers and social media activists, to strengthen

cooperation between both parties. This move comes in line with the shared goals of both parties
to foster the role of social media in serving the UAE community.

During a ceremony conducted at the Foundation’s headquarters, H.E. Dherar Belhoul Al Falasi,
Executive Director of Watani Al Emarat Foundation, and Abdulla Alshehhi, Media Advisor and

President of SMPA, signed the agreement. It also witnessed the participation of managers and
representatives from both sides.

The agreement establishes a framework for communication, improved cooperation and

coordination between both parties to improve and develop programs, projects and services, as
well as share knowledge, expertise, advice, studies and best practices. Under this agreement, both

parties will also join forces to implement community and national initiatives that seek to address
social issues and promote human and community values using social media platforms.

Furthermore, they will provide awareness and educational initiatives as well as joint programs to
share knowledge on the optimal use of social media.