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9/29/25, 10:13 AM UAE rolls out AI Platforms to boost Emirati employment and skills; What you need to know | World News - The Times of India
UAE rolls out AI Platforms to boost Emirati employment and
skills; What you need to know
TOI World Desk / TIMESOFINDIA.COM / Updated: Sep 27, 2025, 16:03 IST Share AA
The UAE has introduced AI-driven platforms, Massar Al Ghurair and the Emirati Smart
Human Resource Platform, to accelerate Emiratization. These initiatives leverage AI for
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job-matching, skills mapping, and personalized training, connecting Emirati jobseekers
UAE’s new AI Platforms aim to transform Emirati The UAE has recently introduced AI-
job market and close skills gaps
driven platforms aimed at accelerating
Emiratization and connecting Emirati
jobseekers with training and work opportunities. Two headline moves are the
Massar Al Ghurair platform (an AI job-matching and upskilling service launched by
the Abdulla Al Ghurair Foundation) and the Emirati Smart Human Resource
Platform (a pilot rolled out by the Emirati Human Resources Development
Council). Together they use labour-market intelligence, personalized skill-profiles
and employer dashboards to make hiring, training and candidate discovery faster
and more targeted.
Massar Al Ghurair explained - AI job-matching, skills mapping
and the partners behind it
Massar Al Ghurair is an AI-powered skills and career platform built to help young
nationals discover career paths, identify skills gaps and receive tailored upskilling
recommendations plus direct job matches with participating employers. It was
publicly launched earlier in 2025 with a live demo at Expo City Dubai. The
platform was developed with SkyHive (now part of Cornerstone) and lists partners
that include Amazon Web Services (AWS), Strategy& Middle East and Inception (a
G42 company). These partnerships supply the cloud, analytics and AI tooling
behind the personalized recommendations.
Public reporting on the program states it aims to support tens of thousands of
learners and connect them with dozens of employers and training providers;
figures cited during coverage include targets such as 45,000 learners, 50
employers and 20 training partners in the initial rollouts.
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