Page 3 - OOKLA PR REPORT - DECEMBER 2024 (Local & Regional)
P. 3
PR REPORT
OOKLA
December 2024
1 Press Release was issued for Ookla
6 Content Development were made for Ookla
The Press Release was sent to all local, Pan Arab, International, French ,English and Arabic
publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 5,840,500
*Arabic Total Value of Spend 1:4 AED 23,362,000
English Total AED 4,909,900
*English Total Value of Spend 1:4 AED 19,639,600
French Total AED 4,465,200
*French Total Value of Spend 1:4 AED 17,860,800
TOTAL AED 60,862,400
Total Arabic Media Reach 62,121,686
Total English Media Reach 69,337,234
Total French Media Reach 60,165,560
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
